Google SERPs have changed dramatically in recent years in response to user needs and the evolution of search behavior. By 2020, the basic page one or two ads will rarely appear with ten blue organic search results. Modern SRPs often have at least one search feature, they no longer contain links but are also circular to images, videos, news, tweets, related questions, query update links, and more. The folded SERP feature set is closely related to the research purpose. Any search can enable a wide variety of search elements that radically change today's SERP layout from query to query. UBL International digital marketing company in UAE Providing better SEO services.
- Since all external links are counted when calculating numerical ranking sites, the pure ranking system has two possibilities:
- Blue Links site values will be distorted if vertical search result elements are included with multiple URLs pointing outside Google in the SERP layout
The presence and location of the SERP feature often negatively affects the visibility of organic results, especially those already rated on the first page. Each new component added to the page may replace the membership result. Additionally, SERP features, such as the "Local Pack" or "Top Stacks" box are often displayed before baseline number one, and dominate the top of the results page. Also, since these elements are vertically longer than a traditional organic result, they have more properties than SERP. This gives them more visibility and pushes the organic listings to the bottom of the page, reducing their clickthrough rate.
More than 10 digital sites can be reported on the first page of search results. This can sometimes lead to reporting inconsistencies when comparing first page rank data from advanced web rankings with search statistics from the Google Search console. Although more and more features are constantly being added to SERPs, Google still considers the search results page to contain only 10 results, regardless of the number of additional links that the search result component contains. The new site model will still count external reference URLs. However, all links will be reported in one outcome component with the same value for the position, which will fix the listed deficiencies. In addition, search results elements that do not contain links (such as direct answer) or query update links (such as pie) are flagged in the Top Sites report. Since these search elements are not listed by an external link, they are not placeholders, and their presence does not affect the value of the other results position value listed in the SERP. In addition to introducing the new model, it introduces three new SERP features (direct answer, recipes, and mobile search dashboard) that are now available for tracking in the advanced ranking on the web.
How do I report results for organic and SERP features with the new Tracking model?
As with Google’s positioning method, advertising results will be treated differently in advanced web rankings. Text ads and shopping results can only be tracked using the Google "sponsored" search engine. Their presence in Universal SRPs is not recognized in the Top Sites report, and they do not set site placeholders when calculating numerical positions for other SRP search results. The new web ranking system has been implemented only for the global version of Google Desktop and Google Mobile search engine. Since links from the search result component itself are no longer counted when calculating general position values, the new system will have a better impact on the website’s visibility as search ranking sites improve their search results.
How can I switch to the new ranking model?
The new site model is the default in all advanced web rankings accounts created after April 15. For accounts created before this date, the rating center's values will continue to be calculated using the previous system to allow reporting to continue, but the owners of these accounts will be able to switch from their account settings to the new rating system.
What are the SERP URLs considered and not with the new ranking model?
Site values are counted left, right, up, and down, regardless of the location and the presence of different search results on the page. The new calculation method is similar to the Google Site model with two exceptions:
- Since the right to left, the position value is calculated when inserted into the SERP, the dashboard reports the first global position unlike the Google Search Console, which reports these results in 11 or 13 positions, depending on the number of "blue links" for each page.
- Ask (PAA) results are treated as site placeholders and reported with the same placement value as the Google Search console methodology, which doesn't give them impressions or clicks.
- If the same SRP displays a unique snippet and dashboard result, the dashboard will report the result in position 1 and position 2, depending on the rule from right to left and from top to bottom.
- If the search results supported for the search query are turned on, Google will display the exact snippet below the ads, but before the rest of the search results. in a way,
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Below is a list of SERP features available to monitor in advanced web rankings along with the global version of Google and details of how they interact with the new ranking model.
Featured snippet
After this change in 2020, the featured snippet, formerly known as Site Zero, became the first organic hit to be considered one of the ten blue links listed on the first page. Since the featured snippet always appears above all other search results on the page, the value of its site does not affect the new tracking model. in a way, in a way,
Sitelinks
Sitelinks are additional hyperlinks that sometimes appear under the description URL of a search result, and they link directly to pages on the displayed site. As with the previous model, a placeholder is assigned to the position of each sitelink listed within the search results unit and its computation when calculating the overall ranking position of other results on the page. Somehow, only the URL with the highest position within this search result element will have a placeholder for the site, and it will be calculated.
Top Stories
A bundle of three or more rich cards will feature the top news feature in the first half of the search results squared horizontally or vertically on SRP desktops.
Images
The image search results unit appears as a horizontal carousel or as an image package closely related to the query and can be placed anywhere on SERP.
Knowledge Panel
The Panel that appears in a set of info cards comes from the Google Knowledge Base, Knowledge Graph, and other sources around the web. In desktop search results, this panel usually appears to the left of the screen, while it appears in the best results listed in mobile search. With the new Google SERP model, all links that do not query update URLs, but of the same value to the site, will continue to be reported.
Videos
As long as it is relevant to the query, videos can be viewed anywhere in the search result component via SERP for mobile or desktop. On desktop computers, the carousel has three video cards that are horizontally tilted. Clicking on the little scroll button to the right of the library will bring up to ten video cards. Only the URLs of cards that appear immediately in Google Search are reported in advanced web rankings. On mobile devices, the SERP feature appears as a bundle of four vertically tiled video cards. You can access more videos by clicking the view all link. Since it opens Google Videos vertically, the four video URLs that appear in Google Search indicate comprehensive web rankings. Previously, video cards were reported in person. This has changed with the roll of the new model using TT, and all of the now reported video URLs will have the same value from left to right for desktop and top to bottom for mobile.
Tweets
The latest tweets related to the search query are displayed in the Twitter library and can be displayed anywhere within the SRP. Initially, the shelf consisted of three Twitter cards tilted horizontally. Clicking the little scroll button to the right of the carousel will bring up more cards. Only the URLs of cards that appear immediately in Google Search are reported in advanced web rankings. Previously, Twitter cards displayed on the carousel were reported in person. They now have the same spot value as the carousel mentioned from left to right.
People also ask
The result that people ask is shown as a bundle of expandable boxes that contain closely related questions to the initial search query. Initially, the PAA pack contains 2-4 questions. With each click inside the bundle, additional questions are added, but only the questions presented initially are reported in the SERP. Previously, there was a placeholder reporting each individual question. At present, all the questions in the PAA pack are said to have the same position value.Local pack
The local pack contains a map with the three local references listed below, which often appear at the top of the search results page. Clicking on any of the selected references will visit Google Maps where the full profile for the specific business is available. Since the new model was introduced, nothing has changed in the way local results are reported. As before, a placeholder is assigned to the location of each local citation included in the three-hit pack and is reported individually.
Carousel
The Carousel Search Results module appears as a horizontal scrollable container containing thumbnails links to edit Google search queries without leaving the SERP. The carousel does not contain external URLs and only contains search query update links, so a site placeholder is not set. Therefore, it is not calculated when calculating the position value of other items on the page. What has changed is that a Carousel presence on SERP is now clearly noticeable in the Top Sites report.
Direct answer
With the release of the new tracking model, this type of SERP feature is now available for monitoring in advanced web rankings. Shows the Direct Answer feature as a light gray border box containing a short answer to a query written in the Google search box. Most direct answers contain information that is publicly available and does not impute the source of the answer. Since it does not include a landing page link, the placeholder is not granted a site and will only indicate that it is in the Top Sites report.
Recipes
As with the direct answer, the cooking feature was introduced in advanced web rankings after the release of the new reporting model. Recipes usually appear on Google search in a library. Since they are part of the same search result component, all recipe cards are reported with the same website value.
AMP
AMP or Accelerated Mobile Pages is a project supported by Google to improve webpages for higher performance and efficiency on mobile devices. There is also a small "lightning bolt" icon with AMP effects. It can appear on portable SERPs as part of rich results (like recipes or best story pie) or as a coding for one organic result. Unlike the previous model, in the new reporting system, all elements listed in the AMP library will have the same position value. On the other hand, if AMP chart coding is applied to isolated biological results, it is reported independently and different position values are obtained. In this case, they will be reported as organic results and AMP markup will be shown next to these listings in the Top Sites report.
App
These results show an install button for an application that is appropriate for your search query. Clicking the selected button will redirect you to the store where the app can be installed. The advanced web rankings mimic the iOS user agent when collecting SERPs for mobile searches, so all URLs reported for app results are from the App Store. As before, each app link is reported separately because only one download button is shown within the same search results unit.
How do these SERP features affect your website's CTR?
If you have read this, congratulations! You are one of the people who want to make the most out of tracking your website rank. Since we're on the same page, why not talk about how the above SERP features affect how many clicks your site gets? Your website may be free number one, but that doesn't always mean you will get an average first clickthrough rate. why? Google may display some ads and some SERP features just before your result, which will remove your website. For example, the average desktop browser height is 600 pixels. Only 4 ads will prompt you immediately before your membership result, and the News Circle and 4 people requesting results will push you beyond 1000 pixels. People will have to scroll to see your location, which will usually focus on what is already shown on screen. To make future improvements to this system, we are considering measuring the total height of SERP, and your website will display the total height of this page as a percentage. In the example above, suppose the entire SERP is 2000 pixels high. This way, your page, which is displayed in 1000 pixels, will be recorded at half the length of the page, reaching 50%. It will likely be the fifth or less. Combine this knowing that your organic result comes first, and you'll easily find that you need to do something in this situation. Would you like to see the SERP features shown above and change your page to rank these results instead? ...