One of the most efficient strategies to keep people on websites longer is to make them mobile-friendly. People are more inclined to stay on an easy-to-use website and are less likely to abandon it, therefore having a mobile-friendly website lowers your bounce rate.
For a long time, most of us have been aware that people all around the world are progressively accessing the internet through a variety of gadgets. It is no longer safe to assume that a visitor to your company's website will be using a typical desktop or laptop computer; instead, she may be using a tablet or a portable Smartphone.
Traditional websites, even those created just a few years ago, were not typically structured for mobile display and do not appear properly on today's current devices. While some sectors have been quick to respond by switching their corporate websites to mobile-friendly forms, many decision-makers are still unaware that this is a critical problem that can harm their business's bottom line.
What does it mean to have a mobile-friendly website?
A mobile-friendly website, in general, is one that is built to display effectively on smaller displays, such as iPhone or Android smartphones, or intermediate-sized tablets. Standard desktop websites do not render well on these devices, however, a mobile-optimized site adapts to the smaller screen size and arranges the content and interface accordingly.
Seven reasons why a business needs mobile-friendly websites
1. YOUR CLIENTS USE MOBILE DEVICES
The number one reason you need a responsive website is that your clients are utilizing mobile devices. Mobile devices account for 57% of all web traffic. More than half of your clients are doing their research on your company using their cellphones. What type of experience do you provide them with?
2. ESTABLISH TRUST
Here's another look at the same %. 57 percent of internet consumers said they will not suggest a company with a badly designed mobile website. Yes. It's that important to have a mobile-friendly website. It's pointless to risk losing clients and recommendations because of something that can simply be fixed.
3. BE STRONGLY COMPETITIVE
Be wary of building a mobile-friendly website isn't a major priority for you. Your main rivals have most likely already ensured that their website is mobile-friendly. And which business do you believe your consumer would select when browsing on their smartphone?
4. EXTEND YOUR VISIBILITY
One of the most advantageous aspects of having a mobile-friendly website is that you may reach a larger audience. Because responsive websites make online sharing easier, your website users are more inclined to post on social media.
Furthermore, Google uses mobile-friendliness as a ranking signal. As a result, mobile-friendly websites rank better in search results. Having a responsive website is a free approach to improve your search engine rankings. Why wouldn't you want to take advantage of that opportunity? It's as simple as that: the more organic search results there are, the more leads and conversions there will be.
5. HOLD THEIR ATTENTION
People today have a shorter attention span than goldfish in our fast, digital society. It's unfortunate but true. A mobile-friendly website has the advantage of loading rapidly. You can't afford a website that takes too long to load. Your clients will leave your page in an instant.
In fact, if your site takes more than 3 seconds to load, more than half of mobile web users will abandon it. Don't let a huge number of prospective consumers slip through your fingers. Make your website mobile-friendly.
6. MAKE IT EASY FOR CUSTOMERS TO GET IN TOUCH WITH YOU.
The easier it is for customers to contact you, the more likely they are to do so. With a mobile-friendly website, your email address and phone number are easily accessible and clickable. All your clients need to do is click, and the phone will begin to ring. This
is great for both your consumers and you because it will almost certainly result in a sale.
If you are considering a mobile update and/or redesign for your corporate website, you will most likely need to work with an experienced web developer from a good Digital Marketing company in Dubai, to plan the project. Please contact us to get the perfect expert services. UBL Digital World, best digital marketing agency in dubai can help you.