We generally recommend choosing YouTube or any other ad format to determine your branding goals for the campaign first. Let's take a look at some of the goals
If you shoot for maximum exposure, live streaming is usually the best option.
We help customers with every type of these ads, but we like the live streaming option to reach the majority of your target audience because it allows users to see your ad without having to click on it.
First of all, YouTube ads must run through Google Adwords. Like Facebook, you can create new video content, in which case you can go to the custom YouTube channel and find the Creator Studio Tools section. If you already have ads, you can upload a video on the AdWords platform, making it easier to track performance with other paid search campaigns.
The technical features of your video ads are listed here:
Google explains the options here:
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Then you will need to locate. It is very wide and "all countries and regions" relatively broad and targets state, city, zip code, etc. Using the United States and Canada or advanced filters.
The site you choose depends on your goals. Therefore, if you want to get the most views, increase your popularity, or have some international customers, you will need to choose from a wide range. Now in the face section, you'll need to adjust your targeting to make direct sales or downloads in a specific region.
This will revert to the budget you have allocated. For example, you choose to spend $ 40 a day, with a total budget of $ 200, You only want to run your campaign for 5 days to avoid exceeding your budget.
You also have the option to select specific days and times for your ad to run.
Like many other types of marketing, it all depends on who your target audience and personality you are buying and their understanding of science. Find out what your brand represents and the emotions that lead to its success. Find out what your customers care about in their daily life. If you know your audiences interests and inspiration, you will be very close to understanding the type of videos that attract them. Does Google have a few tools to help users see the videos they watch? How active are they on social networks? How do they use their mobile devices?
Setting your goals What is the marketing or business goal you are trying to achieve? Although this may seem obvious, it is through our experience that our brands struggle to clarify the role of unique content and values. Considered:
Talking heads: This is a video format for a person talking to a camera. These are especially useful for proving thought leadership and commercial acumen. With this layout, it is best to change the face, target position, and camera angle to grab the user's attention.
Storytelling: Think of movie trailers. Storytelling - quickly - captivates the audience and leaves enough plot for more. Consider a similar approach to your ads.
Product Showcase: The video is a great way to showcase many of the outstanding features of the product. After all, in Adobe's opinion, online shoppers who watch beta videos are likely to buy 1.81 times non-viewers, and users are likely to watch 4x videos more than they read about the product. Think about Sabo.
Regardless of which direction you want to try, there are a few things to consider:
Understand your goal and define your main message and tone in a successful video campaign. Make sure your videos achieve the goals you intend to reach your target audience. Find the best ways to make your video more attractive and enjoyable.