Top Strategies to Scale Your Instagram Ads

Whether you're new to Instagram marketing for your business in general, or you're just getting started with Instagram advertisements, we've got you covered.

Continue reading for an overview by UBL Digital world, a leading online promotion company in Dubai, on Instagram advertising, why it's a good approach for your business, and how to build your first advertisements.

What exactly is Instagram advertising?

Following its acquisition by Facebook in 2013, Instagram began giving ad slots to select companies. After they introduced Instagram advertising to all businesses in 2015, it grew at an exponential rate, reaching 1 million advertisers by 2017.

Instagram advertising is controlled directly within Facebook's Advertisements Manager, providing marketers with a multitude of targeting possibilities and allowing them to generate ads for both networks at the same time.

You can design Instagram-only advertisements that display in your audience's feed as well as Story advertising that plays between user Stories when users tap from Story to Story.

How to Design Instagram Ads

As previously said, you design your Instagram advertising from within the Facebook ads management. This makes it simple because you can manage your Facebook and Instagram advertising in the same location.

To begin producing your first Instagram ad, sign in to your Facebook account, go to your advertising manager, and create a new campaign.

1. Determine your ad aim.

When you establish a new campaign, the first step in producing Instagram advertising is deciding on an aim for your ad. There are several options, which are divided into three categories: Awareness, Consideration, and Conversion.

There are several ad kinds to pick from:

  • Business awareness: This is a great way to target users who will interact with your ad and raise general knowledge about your brand.
  • Reach: This is for firms who want to get their adverts in front of as many people as possible.
  • A traffic objective is ideal if you want to attract consumers to visit your website, landing page, or app.
  • Engagement: If you want users to like, comment, or share your ad, set your goal to engagement.
  • App installs: This is the target for brands that lead people to the app store to download or purchase apps.
  • In-stream advertising play in users' feeds to display production, product debuts, and behind-the-scenes video in order to visually persuade consumers to watch.
  • Lead generation: Are you looking for folks who are interested in or intrigued about your brand? Set a lead generation target.
  • Messages: Encourage customers to connect with your brand by answering product queries, providing help, or completing transactions. 
  • Conversions: If you want to track direct sales activities on your advertising, such as inputting payment information or making a purchase, conversions are the best target to use.
  • Catalog sales: This format is for companies to show items from their product catalog (which must be put up in order to utilize this format), which then targets their audience.
  • Store traffic: This is ideal for those marketing several company locations in order to draw more visitors.
  • Selecting your goal should be done with caution. If you pick an illogical purpose, such as producing a traffic ad for a video or a messages ad for an Instagram placement, your ad will most likely be rejected.
  • Furthermore, you don't want to squander your ad money by selecting an aim that isn't relevant to the content of the ad.

2. Give your Instagram ad campaign a name.

After you've chosen your ad objective, the screen will expand to let you name your campaign. This is the most effective way to keep track of your advertising within the Instagram ads manager, thus I strongly advise you to name each campaign with intention.

What are you trying to sell? Is this a monthly advertisement? Include the month you're working on. Include the promotion's name. Identify a naming system that works for you and allows you to simply find and track your advertising success.

While we're here, you can also create a split test ad and try out different versions, as well as determine whether or not to optimize your budget across ad sets.

A split test, often known as an A/B test, allows you to compare several ad versions or ad sets, allocating the most cash to the ad that performs the best.

Campaign budget optimization will disperse your ad budget among various ad sets automatically. You have the option of doing this or manually determining how much each ad set should spend depending on your previous testing and results.

3. Select your ad locations

Although choosing your audience comes first on the website, it is a good idea to browse through it and choose your Instagram-only placements first. Because various ad features are accessible for different locations, it's a good idea to get this out of the way first.

Simply uncheck Facebook and Audience Network from the platforms to guarantee your ad only runs on Instagram.

4. Identify your target audience

Now comes the fun part. Targeting your target is where you go into the weeds of Instagram advertising.

You don't want to squander money by attempting to target everyone. This is your chance to truly understand the demographics, interests, and behavior of your brand's target audience.

In the advertising manager, you may target the following audience types:

  • Location: Select or exclude audiences based on highly specific places such as postal codes and addresses, as well as wide areas such as global regions or nations.
  • Age: Choose an age range (13 to 65+).
  • Gender: Select from all genders, men, or women for your advertising.
  • Exact Targeting: Subdivided into three subcategories:
  • Demographics allow you to include or exclude people depending on their lifestyle, occupation, and education.
  • Users are filtered by their interests based on the pages they like, the activities they participate in, and the topics they are interested in.
  • Behaviors focus on shopping, activities, and vacation plans.
  • Languages: Only required if you're targeting audiences that speak a language that is unusual in that location.
  • Connections: Choose users who are connected via your app or page.

If you set a lifetime budget, you may also specify when your adverts will appear. Perhaps you just want them to appear on weekdays or weekends. You can select the days and times manually.

You may also create bespoke audiences depending on the pixels you place on your website. These will be visitors to your website or a lookalike audience of folks with comparable habits and interests.

5. Establish your ad budget and timeline.

When it comes to your Instagram ad budget and schedule, you have complete control over when your advertisements appear and how much money is spent on them.

First and foremost, you must decide between a daily budget and a lifelong budget. Daily budgets enable your advertisements to run eternally while spending up to your daily budget (you can still select start and finish dates), whereas lifetime budgets allow your advertising to run for a predetermined length of time.

If you set a lifetime budget, you may also specify when your adverts will appear. Perhaps you just want them to appear on weekdays or weekends. You can select the days and times manually.


It's all too tempting to believe that raising your campaign budget is the only way to grow Instagram advertisements. However, by broadening your audience, testing various ad locations, and iterating on your best-performing advertisements, you can scale your Instagram advertising horizontally and get incredible results. The digital solutions for your Social Media Marketing company in Dubai is with UBL Digital World.