Whether you're new to Instagram marketing for your business in general, or you're just getting started with Instagram advertisements, we've got you covered.
Continue reading for an overview by UBL Digital world, a leading online promotion company in Dubai, on Instagram advertising, why it's a good approach for your business, and how to build your first advertisements.
What exactly is Instagram advertising?
Following its acquisition by Facebook in 2013, Instagram began giving ad slots to select companies. After they introduced Instagram advertising to all businesses in 2015, it grew at an exponential rate, reaching 1 million advertisers by 2017.
Instagram advertising is controlled directly within Facebook's Advertisements Manager, providing marketers with a multitude of targeting possibilities and allowing them to generate ads for both networks at the same time.
You can design Instagram-only advertisements that display in your audience's feed as well as Story advertising that plays between user Stories when users tap from Story to Story.
How to Design Instagram Ads
As previously said, you design your Instagram advertising from within the Facebook ads management. This makes it simple because you can manage your Facebook and Instagram advertising in the same location.
To begin producing your first Instagram ad, sign in to your Facebook account, go to your advertising manager, and create a new campaign.
1. Determine your ad aim.
When you establish a new campaign, the first step in producing Instagram advertising is deciding on an aim for your ad. There are several options, which are divided into three categories: Awareness, Consideration, and Conversion.
There are several ad kinds to pick from:
Furthermore, you don't want to squander your ad money by selecting an aim that isn't relevant to the content of the ad.
2. Give your Instagram ad campaign a name.
After you've chosen your ad objective, the screen will expand to let you name your campaign. This is the most effective way to keep track of your advertising within the Instagram ads manager, thus I strongly advise you to name each campaign with intention.
What are you trying to sell? Is this a monthly advertisement? Include the month you're working on. Include the promotion's name. Identify a naming system that works for you and allows you to simply find and track your advertising success.
While we're here, you can also create a split test ad and try out different versions, as well as determine whether or not to optimize your budget across ad sets.
A split test, often known as an A/B test, allows you to compare several ad versions or ad sets, allocating the most cash to the ad that performs the best.
Campaign budget optimization will disperse your ad budget among various ad sets automatically. You have the option of doing this or manually determining how much each ad set should spend depending on your previous testing and results.
3. Select your ad locations
Although choosing your audience comes first on the website, it is a good idea to browse through it and choose your Instagram-only placements first. Because various ad features are accessible for different locations, it's a good idea to get this out of the way first.
Simply uncheck Facebook and Audience Network from the platforms to guarantee your ad only runs on Instagram.
4. Identify your target audience
Now comes the fun part. Targeting your target is where you go into the weeds of Instagram advertising.
You don't want to squander money by attempting to target everyone. This is your chance to truly understand the demographics, interests, and behavior of your brand's target audience.
In the advertising manager, you may target the following audience types:
If you set a lifetime budget, you may also specify when your adverts will appear. Perhaps you just want them to appear on weekdays or weekends. You can select the days and times manually.
You may also create bespoke audiences depending on the pixels you place on your website. These will be visitors to your website or a lookalike audience of folks with comparable habits and interests.
5. Establish your ad budget and timeline.
When it comes to your Instagram ad budget and schedule, you have complete control over when your advertisements appear and how much money is spent on them.
First and foremost, you must decide between a daily budget and a lifelong budget. Daily budgets enable your advertisements to run eternally while spending up to your daily budget (you can still select start and finish dates), whereas lifetime budgets allow your advertising to run for a predetermined length of time.
If you set a lifetime budget, you may also specify when your adverts will appear. Perhaps you just want them to appear on weekdays or weekends. You can select the days and times manually.
Conclusion
It's all too tempting to believe that raising your campaign budget is the only way to grow Instagram advertisements. However, by broadening your audience, testing various ad locations, and iterating on your best-performing advertisements, you can scale your Instagram advertising horizontally and get incredible results. The digital solutions for your Social Media Marketing company in Dubai is with UBL Digital World.