TikTok for digital marketing?
Before you completely dismiss the idea, have you considered the marketing reach of TikTok videos? According to the latest stats, TikTok will soon surpass Instagram in the number of followers. TikTok continues to be a fast-growing social media platform in terms of popularity among youngsters. Digital marketers have started to pay attention to TikTok trends now and with good reason. Many digital marketing companies in Dubai now see the potential of utilizing TikTok videos for promoting brands and products. If you don’t get on the bandwagon now, you would be clearly missing out on valuable traffic and conversions you could have made.
How TikTok works
TikTok is a video-sharing social network platform introduced with a younger audience in mind. The video snippet feature in TikTok quickly made it explode with popularity. These sixty seconds videos can be about any topic and formatted for mobile devices. Nearly 70% of TikTok users remain younger audience even though it is getting slowly getting popular among elder people. The length of videos might also be a reason why users prefer TikTok for a shorter and quicker video entertainment rather than opting for other video-sharing platforms like YouTube.
Top digital marketing companies in Dubai firmly believe that TikTok trends can help in branding and promotion if intelligent marketing strategies are incorporated. This is also an ideal marketing platform for businesses looking for marketing tactics on a small budget.
Of course, the young demographic who spend more than half of their waking hours in TikTok is not actively looking for shopping. But online engagement can be in favor of conversions anytime. As online shopping and commercial platforms are booming, more online activity certainly leads to more conversions. Digital marketing agencies in Dubai have realized that TikTok is a minefield of potential marketing opportunities and just needs a wise approach to make the most of it.
What is TikTok marketing?
Rather than direct conversions, marketing efforts in TikTok mostly aim at meaningful relationships with brands that can grow into fruitful conversions over time. Hence, brand awareness is the keyword here. Creating brand awareness on TikTok does not mean relying entirely on creative content all the time. Even though the content is supremely important, there are other ways to solidify your brand presence in TikTok.
How can brands utilize TikTok?
Here are some techniques through which any social media company in Dubai can make use of TikTok marketing.
TikTok videos
TikTok videos have not yet lost their rawness or in the need of a more attractive term, ‘virginity’, like YouTube and many other video platforms. It means that the audience still loves the authenticity of the short and crisp TikTok videos. TikTok videos are therefore a great way to showcase brands. People are more likely to watch and engage with exciting video content. And added points if the content can bear some concrete marketing tactics. You can interact with the audience to find out the content they are expecting. An unpolished and quirky short video snippet offers a lot of room for product placement.
Hashtag challenges
Hashtags are a great way to interact and engage with your audience. The right people can find you on TikTok if you know how to place the right hashtags. You can easily find some relevant hashtags in the search section of TikTok that suggests some plausible hashtags. Generic hashtags can be used to reach a broader audience. Similarly, hashtag challenges can be used to encourage the audience to create and share videos that incorporate the product or brand you wish to promote. Many TikTok influencers and digital marketing companies in Dubai are harnessing this superpower to promote their brands and ideas online.
TikTok ads
This is one of the quicker and more effective ways to reach your audience. A TikTok ad campaign can reach your audience in 24 hours. From in-feed ads to branded effects, your ad product can be of any type. Your ad product can guarantee you good results depending on the advertising budgets. The recommended ad length by TikTok is between nine and fifteen seconds. You can target specific interests or behavioral patterns of your targeted audience to increase the reach of your ads.
influencer marketing
Be it Instagram, YouTube, or TikTok- influencer marketing will not grow out of trend anytime soon. Some of the best digital marketing companies in Dubai share their thoughts on influencer assistance that can benefit their brands. So far, TikTok influencers tend to be more relatable than Instagram influencers. The original and honest brand promotions sure speak to the common audience and they trust their influencer. Depending on your marketing goals and campaigns you can team up with popular TikTok influencers for endorsing a new product. There is also plenty of space for casual product placement. Overall, by the look of things, companies who are going to invest in TikTok influencers need not have to regret their decision.
TikTok analytics
Analytics, like in any other social media platform come to the rescue of the confused digital marketer. You can easily receive detailed analytics reports of your TikTok by making it into a pro account. You can click any category and get access to the analytics dashboard. Analytics dashboard naturally gives you valuable insights into what’s working for you and what’s not. You can make suitable decisions on how your marketing approach should be. This can also be useful when you are trying to do targeting for your ad.
Final thoughts
TikTok can be an immensely productive digital marketing space for online promoters who know what they are doing. The social media platform promises good ad engagement, brand awareness and sales conversions with the right marketing approaches. Top digital marketing companies in Dubai are already devising ways to get ahead in the TikTok marketing game. It is high time digital marketers start to prioritize TikTok in the same league as Instagram and Facebook.