The Most Common SEO Myths

Digital marketing is ever-changing and evolving. Trends go from hot to cold in an instant. When people forget that certain trends have passed but continue to practice them as if they are still hot, SEO myths emerge.

So, let us take a moment to dispel five of the most common SEO myths. That way, you're not wasting time on things that aren't worth your time, and you're directing your attention where it belongs.

  1. Links Trump Content.

Some argue that the most important factor in SEO is links. That is not correct.

Your ranking power is fueled by links with help of advanced SEO in UAE. They also validate and increase the trustworthiness of your site, but only if they are credible and relevant to your page.

You must consider what happens when that traffic arrives at your website. What if you've focused all of your efforts on link building, as some experts advise, but not much on creating quality content? Users leave.

It's a classic example of quality trumping quantity, and it applies to both backlinks and content. Fewer high-quality links will generate more traffic than an abundance of low-quality ones, and engaging content will keep visitors on your site.

  1. Mobile optimization isn't necessary.

Google isn't interested in pages that aren't mobile-friendly. It's as simple as that. As of 2019, 81 percent of Americans owned smartphones, according to Pew Research.

The majority of them reach for their smartphones first thing in the morning. What do you think they're doing as they roll over and reach for their phone, groggily?

I'm guessing they're not addressing their calls to their grandmothers. They're on the internet, and we know where they'll end up. Google. What happens if your website isn't mobile-friendly? Nothing, and that is the issue. Unless your site is mobile-friendly, it will not appear in local searches, generate traffic, or generate business.

  1. Your primary goal should be to rank.

We know that people prefer the first three listings on Google's page one, and nobody cares about the results on page four. But, at the end of the day, there are other things to think about.

According to Smart Insights, 34.85 percent of desktop searches and 65.10 percent of mobile searches do not end with a click as of September 2019. According to RadiumOne, 84 percent of social sharing in 2016 occurred through dark social channels such as email and text as opposed to public social channels such as Facebook, Twitter, and others.

Dark social is digital word of mouth, and the same thing that motivates people to share something directly motivates people to click on a search result: content and services that are relevant to your target audience.

A top-three ranking does not guarantee increased revenue or traffic. That's a lot of work for something that might not produce results for your company. So, if making the top three meant sacrificing something in terms of what your audience expects from you, you haven't won anything.

  1. Google rankings are influenced by meta descriptions.

Meta descriptions help your market find you at the precise moment they need to find you. However, meta descriptions have no direct impact on rankings.

Meta descriptions are irrelevant to search engines. They are concerned with the user experience and the length of time a visitor spends on your page. You may have a meta description that generates a lot of traffic, but if it's irrelevant or misdirected in some way, don't expect to see many leads or conversions. Expect some bouncing.

On the other hand, if your meta descriptions drive the right traffic, search engines will notice, and your rank will rise as a result. Not powerful keywords, but relevance and value to your market.

  1. You must get the keywords exactly right.

Keywords are important, but you don't have to use keyword phrases verbatim because search engines can predict what someone's search really means. Assume that "tire rotation free" is a high-ranking keyword phrase for your company. That doesn't exactly come easily to mind.

Instead, think about how your market might ask the question and tweak it a little. Google will make the connection between your keywords and the high-ranking keywords.

Instead of focusing on exact keywords, create quality content with keywords that are close enough to make a natural connection. SEO is about more than just driving traffic; it's also about providing a good user experience. So, set aside outdated SEO myths and focus on what your audience requires to achieve the results you desire.

UBL Digital World can now assist you with our best SEO services in Dubai. Now it has become a leading business in UAE with UBL Digital World today.