Facebook (meta) is the world's largest social network, with over 1.9 billion people using it daily. That's a good thing because Facebook can be a low-cost, high-impact approach to engage with your target demographic and promote your company.
Understanding the potential marketing value of Facebook is not enough. Facebook marketing UAE must understand what works and what does not to properly exploit Facebook.
We've developed a list of critical Facebook Dos and Don'ts to help company owners and old-school advertisers understand Facebook decorum and how to sell on Facebook. If you're new to Facebook marketing, our guide can help you avoid some typical blunders.
Let’s first understand what NOT to do.
1. Don't Overpromote Yourself
It may be tempting to aggressively market your business on Facebook, but doing so is detrimental. Your intended audience will ignore you.
Instead, broaden your audience by distributing a variety of the following.
· Posts that give thought leadership and relevant information about industry trends are known as informational posts.
· Posts about culture – they offer followers a feel of the people behind your company.
· Don't overdo it with self-promotional content.
2. Don't Leave the "About" Part of Your Firm Blank
The lesser clicks it takes someone to access information about your company, the more likely they will become a customer. Their website and phone number should be included in the "About" section of your company page. Adding welcoming copy, business hours, or other information to your website can help make it more helpful and appealing to visitors.
3. Posts Should Not Be Deleted or Ignored
Most of the time, the connectedness and collaborative character of Facebook work in favor of companies. However, negative feedback does occur. Address it rather than ignore it.
Be nice and respectful. Addressing a customer complaint on Facebook tells your current and prospective consumers that you're prepared to go above and beyond to assist them to solve their difficulties.
4. Don't Put Up Too Many Posts
Posting several times per day does not ensure that your material will be seen more frequently. Facebook's Newsfeed algorithm is meant to prevent excessive posting.
Consider facebook promotion services Dubai to be a communal area; if you overburden your followers' newsfeed, they will un-like your page or block your postings. On the other side, failing to update regularly enough will result in your audience becoming disinterested.
· To promote high involvement, post at least once a week.
· However, don't post more than two times a day.
5. Posting Low-Quality Photos Are Not permitted
Because Facebook is such a visual platform, high-quality photographs are vital. Web graphics do not need to be as high-resolution as print images, but they should be in focus, nicely arranged, and relevant to your content.
Now let’s understand WHAT TO DO
1. First and foremost, address your audience
The amount of likes your Facebook page or social media agency Dubai, receives is only one indicator of success. It's more crucial to target your potential customers and produce relevant material that resonates with them to assist Facebook marketing to enhance your bottom line.
Begin by cultivating engagement with your existing customers: Make a call to action on your website, urging visitors to like your store's Facebook page. Also, when you create your Facebook profile, request a simple Web address that you may incorporate on marketing items such as business cards and brochures.
2. Consider Thinking in Terms of Visuals
According to market research company Social Bakers, postings with photographs attract more engagements (comments, shares, or likes) than ones without photos. That might explain why a photo appears in 75% of branded Facebook postings.
Your article does not have to include images from a professional photo session. Facebook users frequently like seeing behind-the-scenes photos from their favorite brands.
3. Do not Be Afraid To Inquire
The purpose of the social network is to create discourse, not to provide bullhorns to companies looking to sell more items. Most Facebook comments are on posts from brand pages in which the brand poses a question (for example, "what's your favorite midday escape?").
If you want your dedicated Facebook followers to weigh in on a business matter, such as where you should throw your next launch party or what they think of a new product offering, questions can also contain solicited input.
4. Do Set Objectives
Posting on the spur of the moment makes it all too simple to go long periods without monitoring Facebook, allowing crucial engagement insights to pass by unnoticed. Take the time to figure out who is in charge of publishing and when.
Then, based on the posting schedules, the news or items you'd like to advertise, and the engagement metrics you'd like to improve, create business goals. Schedule a time (weekly or quarterly) to evaluate the page's performance and make adjustments to everything from the posting schedule to the budget.
5. Consider Giving key Posts a Boost
You may establish and manage a page for free, but to get the most out of Facebook, you should consider using the Boost service (available for pages that have 50 likes or more). You may target ads based on gender, location, age, and hobbies, or you can target friends of individuals who like your page already.
When you choose a maximum budget for promoting a post, Facebook calculates how many people you're likely to reach depending on your budget. The article will be promoted for one day by default, but you can prolong it for up to seven days.