The year 2021 will be remembered as a year of transition and innovation. In the last year, we've witnessed a significant shift in how people consume information, necessitating organizations to adjust their digital strategies on the fly to match these unanticipated shifts. So, to help you kick off the new year on the right foot, we've chosen to give some insight into what Digital Marketing companies in Dubai might expect in 2022.
1. MAKE VIDEO AVAILABLE ON SOCIAL MEDIA
With 68 percent of customers preferring image-based material and 50 percent preferring video content, it may be time to shake things up in the New Year.
The social media scene has changed dramatically in the last year. Videos are anticipated to be the most popular type of social media material in 2021, with TikTok and Instagram Reels dominating the social landscape.
Customers like to learn about a product or service through video 72 percent of the time. In fact, 84 percent of customers believe that seeing a brand's video influenced them to buy a product or service.
Add interactive components to your marketing and sales films to take it a step further. Interactive videos are a new sort of material that allows viewers to engage with the video itself, resulting in a unique user experience.
Consumers prefer interactive video material over other forms of video content because it allows them to choose what information they want to see and when they want to see it, according to 43% of respondents.
2. PAY ATTENTION TO THE USER EXPERIENCE
Users favor sites with a good page experience, according to Google. Visitors are more likely to stay engaged on your website than on your rivals' if you prioritize user experience (UX).
Google has released a new set of metrics dubbed "Core Web Vitals" to assist businesses to assess their website's user experience. These metrics help monitor website performance, responsiveness, and visual stability.
3. CHECK TO SEE IF YOUR WEBSITE IS MOBILE COMPATIBLE.
Because device usage has continued to rise in 2021 as a result of COVID, we cannot emphasize enough the need of making sure your website is mobile-friendly. It'll not only provide visitors a pleasant experience, but it'll also aid with search results thanks to Google's new "Core Web Vitals."
4. KEEP YOUR WEBSITE UP TO DATE
Don't start the new year with a website that is outdated or underperforming. Users create opinions about your website in less than.05 seconds, so if your site has a terrible user experience, isn't mobile-optimized, has a long load time, is outdated, or isn't discovered on Google, it's time for a makeover.
5. INCLUDE TOOLS FOR DIGITAL SALES ENABLEMENT IN YOUR COMPANY
Instant gratification is everything to today's consumers. Consumer behavior is evolving as a result of COVID, and customers expect everything to be done online. In 2021, consider using a few digital techniques and technologies that allow your contacts to interact with your sales staff on their own time.
Chatbots: Chatbots allow website users to engage in live online chat chats with company employees. Businesses may use a live online chatbot like Drift to give help, ask qualifying lead questions, and even convert leads.
Video prospecting: By putting a face to a name, video prospecting may help you stand out among rivals and personalize the sales process.
Pre-recorded demonstrations: Pre-recording your product demos might help you save time throughout the sales process. You'll provide viewers the ability to stop, pause, and revisit the demo whenever it's convenient for them.
6. AUTOMATE YOUR WORK IF YOU WANT TO SAVE TIME.
With all of these new techniques, it's critical to automate as much as possible in order to save time and focus on more vital issues. Here are a few tasks you can automate:
Automate notifications: You may have emails sent to you whenever someone converts or sends you an email, reminding you to follow up.
Automate marketing emails: Send all of your marketing emails to your chosen contacts ahead of time.
Schedule social media postings in advance: You may automate your social media posts across numerous platforms.
Automate lead flow: When someone downloads a material, you can immediately send them an automatic email with a link to that content. You may also keep sending them scheduled automatic emails with further information on the subject to assist them going forward.
7. EXPERIMENT WITH NEW MARKETING TOOLS
To assist streamline and maximize your marketing and sales operations, try employing a variety of marketing tools. Here are several platforms to think about in 2022: CRM software, content management systems, marketing automation software, analytics, and reporting software, and SEO optimization software are just a few examples.
Since we know the trending changes we can adapt. It's time to examine what's truly conceivable for your company after examining this list of tactics to consider adding to your digital plans for 2022. If you don't have the time or resources, consider hiring UBL Digital World, the best digital marketing company in Dubai to assist you with time-consuming or highly specialized tasks.