Without a doubt, Facebook provides advertisers with one of the largest user bases. According to Statistics, Facebook had more than 2.6 billion members globally as of July 2020. That is greater than every social media network and maybe only second to Google's search users.
facebook marketing uae was once viewed only as a social media platform; a site where individuals would go on to see what their friends, family, and coworkers were up to. This view, while true at the time, hampered Facebook's efforts to break away from it. The early days of Facebook, when their platform was made available to companies at no cost, did not benefit them and raised questions about whether they could ever convert these clients into paid customers. The misgivings were quite genuine, and I, for one, was sceptical that Facebook could make the necessary transformation to become a viable corporation. Not only have they accomplished this, but they have done so in style, thanks to Mark Zuckerberg's leadership.
Facebook ads services in dubai is transforming the way companies of all kinds can contact both existing and new consumers in a meaningful way, just as Google did over 20 years ago. However, rather than mimicking Google's technique, which is driven by search intent, Facebook's insights are more deeper and allow businesses to target customers in a more sniper-like manner.
Here are four reasons why you should incorporate Facebook in your marketing mix, highlighting its main differences from other social media platforms as well as its advantages over other digital channels.
1. REACH A LARGE NUMBER OF PEOPLE
Without a doubt, Facebook provides Digital Marketing agency in Dubai with one of the largest user bases. According to Statista, Facebook had much more than 2.6 billion members globally as of July 2020. That is greater than any other social media network and maybe only second to Google's search users. Facebook's viewership is not just enormous, but also diverse in terms of demographics.
You should be able to discover your intended audience profile on Facebook, regardless of who your business serves. While skewing towards younger users, with 62 percent of users falling between the ages of 18 and 34, Facebook welcomes users of all ages, with 38 percent falling between the ages of 35 and 65. The fastest-growing demographic categories of Facebook users are the older demographic groups.
2. ALIGNMENT WITH BOTH B2C AND B2B COMPANIES
Prepare to be astonished at how effective B2B marketing may be done on Facebook. Business decision-makers spend 74% more time on Facebook than the general public.
Because the B2B field is competitive, B2B marketers must be proactive when employing Facebook. However, there is clearly room for success with the correct targeting, ad structure, messaging, and off-Facebook user experience on your site.
B2B marketers should at the very least investigate Facebook remarketing.
We frequently overlook the fact that anyone who is a B2B target remains such when they leave the office or are online in between work engagements. They are the same individual. Remarketing to them on Facebook is a proven strategy to keep your name in front of their minds.
Facebook offers the following targeted categories for attracting new users, which are well-suited to B2B requirements:
· Name of the company you work for
· Title of the job.
· Industry of employment
· The field of interest.
· Size of the employer.
· Traveling for work.
Creating lookalike audiences from your current email list, website traffic, or client base is another B2B strategy worth considering. While this isn't exclusive to Facebook, and it's now available on other platforms as well, advertisers have seen it work successfully on the platform. This was the first phase of Hawke Media's Facebook advertising strategy, which yielded a 4x return on ad expenditure.
3. FULL-FUNNEL TARGETING WITH A VARIETY OF ENGAGEMENT METHODS
Facebook may be the only digital network that successfully caters to consumers at all point of their engagement journey. Facebook's ad types, targeting possibilities, and measurement tools complement any marketing approach. It is beneficial whether a user is in the typical upper funnel phases, simply browsing and just commencing their research, or in the mood to transact.
For the awareness stage, Facebook's sponsored stories, video advertisements, and carousel ads are excellent methods to spark someone's curiosity without being too pushy. If the users are not in the correct state of mind to evaluate your message, they will not interact with it and will go on. But if they are, now is your moment to surprise and amaze them with something extremely visual, memorable, and demonstrates how your service or product can be used to offer value.
The purpose is not to demonstrate several advantages.
The goal is to provide something that will excite a user and drive them to do more research when the moment is right for them. If you want to reach consumers in the middle of the funnel (i.e., in the contemplation phase), Facebook provides six distinct methods for you.
It's worth noting that they allow you to not only engage consumers on Facebook, but also drive off-Facebook behaviors such as users interacting with information on your website. If getting consumers to actively evaluate your business is your primary goal, Facebook may be a dependable source of highly qualified traffic (or, if your business relies on app usage, to drive app installs).
4. VARIOUS AD FORMATS
Considering ten Facebook ad styles, Facebook leads the way among social media platforms in terms of the variety of ad possibilities offered. There's a few possibilities for each target marketing funnel step, with image and video advertising being the most widely employed. It is worth noting that virtually all ad types allow for some text and graphic features, giving you a significant chance to both define and exhibit your brand.
One ad style worth considering is Sponsored Posts, especially when a company permits people to publish on its feed. Increasing a user-generated post on your feed will almost certainly increase engagement with other users. Excellent user-generated material frequently beats purpose-created commercials, which are more immediately recognisable as purpose-created messaging.
User-generated material, on the other hand, is more natural, and people are less prone to get defensive when they encounter it. One ad style worth considering is Sponsored Posts, especially if your company permits people to publish on its feed.
Promoting a user-generated post on your feed will almost certainly increase engagement with other users. Strong user-generated material frequently beats purpose-created commercials, which are more immediately recognizable as purpose-created messaging. User-generated material, on the other hand, is more natural, and people are less prone to get defensive when they encounter it.
These are all just four of the major reasons why your company should participate: Facebook marketing in the UAE Having an expert digital marketing agency manage everything, however, is critical to the success of any campaign.
Prior to the release of COVID-19, users spent an average of 58.5 minutes per day on Facebook. During the epidemic, Facebook and social media usage increased even more. Now is an excellent moment to take advantage of this channel and accelerate your recuperation.