The World Health Organization provides a workplace preparation guide for employers. It helps manage COVD-19 and takes measures to reduce exposure to it.
As a result, a worrying number of marketers are putting contracts on hold and marketing activities until the pandemic subsides. Once the epidemic is over, this exciting reaction will take longer to recover.
Regardless of your industry, business size, or company structure, all businesses are likely to lose revenue in the coming months. COVID-19 is frightening, causing a great deal of fear globally.However, the epidemic will not last forever. It will one day become a faded memory of the past.
The "spread of the curve" is the best strategy to reduce the impact of the Coronavirus by reducing the rate of infection and affecting social conditions. Issues spread over time and new things are dealt with more efficiently.
The organic search game will always be equal to zero. This means that your gains and losses are determined by others in the SERPS. Many see social and paid search as a direct auction. Surprisingly, organic searches don't look this way.
Don't underestimate its presence, as it is a competitive space that can transform your business. By failing to move forward, you can backtrack quickly.
If the Small Business Administration in the United States reports annual sales of $ 1 to $ 5 million, then at least 7% of total revenue must go to marketing and advertising. If you don't have the money to market now, that's fine. Focus on the profitable changes you can make.
Ultimately, paid advertising is your decision. SEO and content marketing are long-term strategies for acquiring new customers. However, it has invested in building workflows, aggregating data, and acquiring high-quality content customers. Time to focus on and keep track of all the remaining SEO tasks.
If you do internal marketing or work with an agency, develop SEO strategies for your team while working remotely and in isolation.
1. Interview clients and employees
Start interviewing customers and employees to learn about your products and services. You can use Google Hangouts and Zoom for video calls. If you want to rip video, Otter.ai is a great resource.
2. Check your current content
It will take time for a full review of your content. Although it is slow, you can do a little audit of your properties and assets. For more organization, create an Excel spreadsheet and tabs for major content types. Rate each content for the update, improvement, adding links, and re-promotion.
3. Plan the webinar
If you were out of the office prior to the Coronavirus outbreak, the webinar game is something you should consider. It is reported that 91% of professionals prefer webinars to learn new information.
4. Clean and organize
Time to get rid of it and move on. Once the pandemic is over, it will be easier to turn back. Delete unnecessary files, write new posts, clean up existing data, and read marketing books on your desk.
5. Consider other SERP options
Unfortunately, many small business owners don't have the time to explore the many advanced SERP options available. Start exploring rich search results, video spiral, paragraph snippets, and spreadsheet snippets.
6. Record video clips
Videos are a great way to bring more traffic to your website. It enables targeting of old keywords, enabling feature snippets, and being featured in related searches.
7. Revive your reviews online
Unfortunately, many companies fail to respond to reviews online. You don't have to respond to reviews created years ago, but it's best to respond carefully to your most recent comments.
8. Make use of digital technology
Consider moving your online storefront. It provides users with the convenience of shopping online or locally. Learn about the video, as it is a valuable tool for sharing information.
9. Update your Business Profile on Google
Review current information on Google. If this is not correct, change it. Update opening hours, job description, and your contact information. Consider Google posts for new offers and updates.
10. Upgrade your website
If you have problems with your website, this is the best time to fix it. If you've always wanted to give your website a fresh look, you may be able to make small changes that will greatly affect your website's visibility.
11. Remove unnatural links
Unnatural links can have a huge impact on search engine rankings. Abnormal bonds may show prior care or mindset. Pay attention to accurate SEO techniques, as this will affect your desired results.
12. Create a recovery strategy
If users want to hear from you regularly via email, text message, or social media, you may want to continue these efforts. This lets the customer know that you are still working. However, avoid disaster-related upgrades.
13. Learn more about your customers
Review all sales and leads. Analyze buying trends. Start by answering important questions like why your customers go to your competitors, or why they don't sell a certain product.
It will stress many business owners along with financial uncertainty and social distancing. You are not the only one responsible for this, but your employees, customers, and relatives are also responsible for what you do now will greatly affect your future and the future of others. If you can't do business at the moment, focus on the future and start preparing to recover.