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Simply put, digital marketing is any type of promotional effort to the Internet makes. Includes all kinds of ads and content you access from your computer, smartphone, or other connected devices, such as a website, social media post, and business-related email. While this explanation is comprehensive, it does not provide enough information to determine how digital marketing affects all industries and how consumers today make purchasing decisions for products and services.

Digital marketing terms have existed since the beginning of the 21st century, but it has been part of the consumer world ever since the invention of radios, telephones, and telegraphs. Today, no one talks about this kind of marketing online or at business meetings, conventions, or shops. The idea is to integrate advanced functions, platforms, and methods to help any freelance person or online business succeed in an increasingly connected world.

Why digital marketing?

According to the latest statistics for 2019, 58.7% of the world’s population has access to the Internet. This number is increasing as technology improves and develops into developed areas. It doesn't matter who you are targeting with your product or service offerings, your potential customers are definitely online and get most of their information from there. This behavior is especially true as demographics are more likely to make online purchases.

There are billions of searches every day on Google, many of which focus on the ultimate goal of buying a product or hiring a service to solve a problem. If no one can find your offers on the internet, your business will not succeed. That is one of the main reasons why digital marketing is so important.

The five main types of digital marketing today

While the whole area of ​​online marketing includes anything you can do to get your business online attention, the five types of digital marketing dominate most strategies.

(1) Search Engine Optimization (SEO) and Marketing (SEM)

When it comes to digital marketing, optimizing content for search engines is number one on the to-do list. Whether you create a blog post, a Facebook comment, a YouTube video, or anything else, this is an effective SEO tool. Social media marketing involves optimization at the top of the result pages and pays for placement.

(2) Content Marketing

Creating high quality, engaging, valuable, and properly optimized content in the form of website articles, blogs, social media posts, podcasts, videos and more is part of this important digital marketing strategy. Content creation and sharing is the cornerstone of most successful online marketing strategies if you don’t pay for all the impressions and clicks you receive.

(3) Social Media Marketing (SMM)

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(4) Pay-Per-Click Marketing (PPC)

The online Google AdWords system represents today's most popular PPC opportunity. Simply put, whenever you click on an ad related to a specific keyword or phrase, you get paid. Google AdWords makes regular website visits to your website faster and faster than most organic optimization practices. This can be expensive if you don't manage your campaign effectively or are targeting high-value keywords.

(5) Email Marketing

Many people complain about spam emails, collecting a subscriber list, and sending important information and offers is the most effective way to engage in digital marketing. People who want to get this information have already checked out your company and found something valuable about it. They are excited to hear more from you, so they are more likely to take action when you present a better opportunity.

Opens the curtain for the most popular digital marketing formats. Within the five primary modes of digital marketing described above, different content formats serve different purposes. For best results on any of these, you need to research your audience and determine what they are most likely to respond to.

Text-based content

Most of the digital marketing efforts in the world today are text - website page content, blog posts, social media posts, PPC ads, email marketing, and much more. Each phrase you use in your overall promotion strategy should include the right SEO, valuable information or solutions that your audience needs, and some kind of fun activity to get your audience to the ultimate goal: contact or buy.


With the rise of the most popular platforms like YouTube and the sharing of videos online on social media platforms and elsewhere, video content has become a major player in the entire Internet marketing world. Depending on the focus of your business, you can include a celebrity interview, a message from your CEO, an interesting cartoon to entertain children, or an introductory video about a specific task or product.

Graphic and display ads

Digital marketing consists of purely graphically designed ads designed to increase brand recognition and reputation online to capture attention, exchange less information, and encourage viewers to click to earn more. These appear regularly on social media but are used directly on websites and split with video clips and other content.