Digital marketing terms
you should know in 2020

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Whether you are working for a digital marketing agency, or you are new to the digital marketing world, you may have some unclear terms. While it's easy to miss a certain industry, our experts at Digital Marketing do their best to break down certain terms and phrases and confuse clients and other readers if they don't understand them. What do they mean?
In this article, we take a closer look at the 20 Digital Marketing Terms,you should know in 2020.


CTR means the click-through rate. This is the percentage of users who clicked on a link. These links are often placed in emails, website content, and ads. As CTR increased, more users visited a page.

2.Bounce rate

Bounce rate refers to the percentage of visitors who leave a website after viewing a page. If your homepage has a higher bounce rate, it may or may not meet their needs. This is an indication that your website is causing a refresh.


SEO refers to search engine optimization, which is the process and procedures used to help improve your website's ranking in search queries. The higher your website, the more traffic your website will generate.


SMM means social media marketing. Social media platforms such as Facebook, Instagram, and YouTube give your audience a chance to interact with your audience naturally and regularly. By marketing your brand through social media platforms, you present to your current and potential audience and connect with them. Promote products and services, engage your audience, host competitions, and keep your audience up to date on the latest news and changes.


Leadership is an immediate customer who is interested in your brand, products or services. A lead is often used when completing a form, connecting to social media, responding to an email, or connecting to your business or company through a digital platform such as a landing page or webpage.


A conversion is a step-by-step approach to interacting with your digital marketing platforms. They can work by signing up for emails, visiting a store, or purchasing your services or products. Once a lead is generated, turn your business or company needs into a successful one.


Impressions are often seen on a website or on a target audience.


A keyword is a word or phrase that your target audience uses to search for your services. Using your digital marketing efforts is a common SEO practice that is often used throughout digital marketing. By incorporating these words and phrases spontaneously and strategically, you can increase the likelihood that your website or some webpage will rank higher in local search queries, which will help you improve and reach your rankings.

9.Organic Traffic

Organic traffic refers to those who find your website via Google or Bing.

10.Paid Traffic

Paid traffic refers to those who visit your website. Companies may bid on certain keywords and display ads based on a keyword at the top of a search engine.

11.Keyword stuffing

Exactly what keyword secularism looks like, overuse of keywords on a particular webpage or a website. Although keywords are an important part of any SEO strategy, it is essential that they are used naturally and in a way, that benefits the reader. The more engaging, helpful, and understandable part of keyword-based content, the more likely it is to help improve your website's ranking in relational search engine queries.

12.Metadata titles and descriptions

Snippets, metadata titles, and descriptions usually refer to the text that appears on your website. A metadata title should contain 50 to 60 characters, including spaces, and metadata descriptions of 150 to 160 characters, including spaces. This phrase helps the user better understand what awaits them on your websites, such as products, services, brands, locations, and more. This information is set up to help them find the solution they are looking for.

13.Landing Page

A landing page is a single page web property that hosts information about a particular topic, service, or promotion. The landing page is designed to help you learn more about the brand, services, and products along with any deals or promotions that the user can take advantage of. Most landing pages have a section or form dedicated to helping the user connect with the brand.

14.Social networking

Social networking is a technique used by web-based platforms and social media marketing accounts to build online communities where users share common interests and activities. Facebook, Instagram, Pinterest, YouTube, and LinkedIn are the most popular platforms for social networking.

15.Look-A-Like Audience

Look-A-Like Audience is an advanced targeting option available on Facebook. When targeting a specific audience, this advertising service goes beyond basic interests and demographics because it gives you the opportunity to add new people to your existing customers.

16.A / B or split testing

A / B or split testing refers to the practice of creating a web-property of two variants, which one performs best. This can be done using web properties such as landing pages, emails, and ads.


Analytics is data that is retrieved from a website, social media platform, email, landing page, or other web property. There are many tools available to track your analytics and provide you with a condensed and usable report to help you review and digest data. This data can help you in settings that help improve the engagement and effectiveness of web properties.


B2B means business to business. This term recognizes that the business is conducted between two businesses.


B2B means business-to-customer. This term recognizes that the business is going between a business and a consumer.

20.On-page optimization

On-page optimization refers to actions and actions taken on a website to improve organic search engine ranking.

Did you find the information in this article interesting or helpful? Check out the rest of our online blog and resource center for more! To learn more about the services and solutions we offer, contact our digital experts today. Our team is here to help you enhance your online presence with a custom strategy to meet the unique needs of your brand, business, or company.

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